* When querying an editor, don't mention several projects, just your strongest. You can let them know you're a versatile writer by saying something like "I write middle grade and chapter books as well," but query only one project at a time.
* Have a few projects going on at once (Side note: this is something I've been doing for a while now, and it is so helpful!)
* Think outward to your letter's recipient. Ask yourself what this person wants and then give it to them.
* You can find out what people in the industry want by checking sources such as Publisher's Marketplace, Google, SCBWI, and Verla Kay.
* An author should be prepared to describe their work in three different ways:
#1 - A one-sentence summary that invites discussion and leaves the listener asking for more.
#2 - A 50-word pitch that tells the whole story: beginning, conflict, resolution, main character, secondary characters, time period, etc. (This is what you'll use in your query letter.)
#3 - A 100-150-word synopsis that gives a sense of character development, setting, how your story connects to today's readers, etc.
That's just the basics, there was a lot more great information shared at the webinar, but I don't have the time or space to cover it all here. Mark is offering more webinars on a variety of topics. His webinars include ample time for Q&A and a homework assignment for which he provides feedback. If you're interested in this opportunity, just let me know so I can point you in the right direction.
Side Note: If you'd like to find out a FREE and EASY way to donate a book to a child in need, click here.